The Tesoro Story
” The ability to express your unique style and personality through jewellery is what Tesoro is all about. “
Tesoro has been a labour of love for my family for 3 generations. Established in 1973 by Francesco Franceschini and now into its 47th year, Tesoro is based upon family values and tradition. From the emphasis we place on getting to know our customers, to the design guidelines we follow in all our pieces, the tradition that my grandfather set all those years ago are the very backbone of Tesoro.
Tesoro has been a labour of love for my family for 3 generations. Established in 1973 by Francesco Franceschini and now into its 47th year, Tesoro is based upon family values and tradition. From the emphasis we place on getting to know our customers, to the design guidelines we follow in all our pieces, the tradition that my grandfather set all those years ago are the very backbone of Tesoro.
My adventurous grandfather, Francesco started designing modern contemporary jewellery from his make-shift studio in a small town just outside Lucca, Tuscany. Having survived the 2nd World War, Francesco’s greatest inspiration was FREEDOM. The freedom to express one’s personality and individuality without the fear of persecution. In 1973, he combined his love for jewellery making and his inspiration for freedom to design his very first jewellery collection.
A true storyteller, Francesco designed pieces that told his story; from robust shapes and ultra-modern sizes, it was like every detail expressed his endless pursuit for freedom.
As my father Enzo grew, so did his passion for jewellery and in 1974 he joined the business and just like that, Tesoro became a true family business.
Now in its third generation, and over the last 47 years my grandfather’s endless pursuit for Freedom has inspirited Tesoro to design stunning jewellery collections. From abstract modern contemporary designs, to everyday classics, Tesoro has continued my grandfather’s traditions with exactly the same desire; to give the wearer a means to express their freedom of individuality through stunning jewellery pieces.
Tesoro is available in 12 different countries and has established itself as one of the premier modern contemporary jewellery brands. Driven by the same desire that Francesco dreamed about over 47 years ago, the Tesoro mantra is to constantly stretch the boundaries of design, to create feminine jewellery collections that bestows the wearier a sense of freedom
Please take the time to peruse through our collections and enjoy the feminine and delicate detail that three generations have strived to perfect with no limitation. Enjoy!